Pre-pub

8 Practical Tips for the Debut Author

Recently, I shared five tips to help you survive your debut year (I mean, they helped me, so).

It was pretty touchy-feely, because, well, have you met me? But I know how much people need something concrete when they’re lost at sea and flailing about for anything solid, anything at all.

So I thought a a bit more about what advice/knowledge I wish I’d had last year and came up with these eight somewhat random but wholly practical tips for debut authors:

1. Don’t read the reviews.
We’ve all heard the warning. At some point, people you don’t know will start reading your book and they’ll share what they thought about it. This is great! But also harrowing. But great! But aaaah. Because even the smallest critique can feel like someone’s insulting your flesh & blood child and can take the wind out of your Second Book sails.

Reviews are for the reader, not you. Your chance to learn and make changes came during the beta read and during developmental edits. You can’t go back and fix all the things readers will pick up on, and you shouldn’t even try. Some will have wanted a faster pace; some will have wanted more details. Some will have wanted more stabbing; some will have wanted less. You can’t please everyone. You should only ever try to please yourself and maybe your editor. Scratch that: definitely your editor.

Reviews are for the reader. An angry one star review about the gay content will convince more people to read the book than to skip it. A glowing five star review might turn off an equal number of potential readers, because maybe they don’t like long self-reflective scenes about starfish as much as the reviewer does.

One or five stars doesn’t ultimately say anything about the effort you put in, the many mornings or late nights you yanked sentences out of your heart and carefully smoothed them onto the page, and they don’t reflect that one person who so needed your book in that moment. And that’s ultimately who you’re writing for, right? Those people who need your book.

So: don’t read the reviews. Easy, right?

2. If you read the reviews, glut yourself on them.
Okay, maybe it’s not that easy. There’s a second camp of writers who appoint a trusted friend to read reviews and pass along the best. An excellent and sane strategy.

So of course I set up a tent in the somewhat lonely third camp aka Camp Just Give Into Temptation and Read Them All.

The first few bad reviews will be painful, like ripping off a bandage on the same area of skin over and over and over again. But at some point, the skin gets numb and it won’t hurt as much. The reviews will blend together into a general, seamless whole that gives you a bigger picture of what readers think, and maybe some areas you could work on in your writing for next time.

But you have to read all of them. Not just the bad ones. Not just the good ones. You have to read the head-scratching ones, the “are you sure you read my book?” ones, the “wait why two stars when you said you loved it?” ones. Because only then will you understand how truly subjective reviews are. And only then will you be able to let go of reviews and be free.

You’ll finally understand: reviews are for the reader.

3. Pick one social media platform and have fun.
It’s easy to feel like you need to be on Instagram and Twitter and Facebook and Snapchat and Goodreads and Bookbub and WordPress and Dreamwidth and Tumblr –

Oh goodness, I’m getting anxious just listing them all out. Let’s stop there.

It’s been said again and again: it’s better to use just one platform well than to try to use a bunch poorly. And you’re going to do best on the platform where you feel most comfortable.

For me, that’s been Twitter. It doesn’t take much thought, it’s conversational, and it’s easy to find and connect with other writers and readers. I also have an Instagram, but Instagram’s refusal to play well with desktops has been like running into a brick wall for me. Call me old, but I like using a laptop instead of my phone.

Once you’ve picked your favorite platform(s), the second most important thing is: have fun. Be yourself, even! If everybody else is doing something a Certain Way and you feel uncomfortable doing that – don’t! If you see advice that you should Do a Thing, but that thing fills you with anxiety bees – don’t! Self-promo is hard enough without feeling sick to your stomach about it the whole time.

Instead, promote other authors/writers/artists/cool stuff. Yell happily and unabashedly about those things and you might just find it gets easier to yell about your own stuff.

Pro-tip: Sometimes, if you absolutely need to Do a Self-Promo, try scheduling it in advance.

4. Everything takes foreeeveer – until it doesn’t.
It’s very normal to feel like you’re waiting and waiting and waaaaiting. There will be whole swaths of months where nothing at all is happening – at least not that you can see. And then a bunch of stuff will all happen at once – cover! copy edits! proofs! ARCs! – and just as you’re getting into the grove of handling all those things, you go right back to months of nothing.

This is normal. Trust me. Appreciate the quiet while you can and use it to work on something new.

Because before you know it, you’ll be in over your head again.

5. Use a productivity app.
Funny thing about being a debut – you’re still checking your email as often as you were while querying. You also might find yourself online more often, haunting the same circle of three or four websites. When your phone is always within reach, it’s easy – too easy – to just pick it up without thinking.

So try a productivity app. My go-to has been Forest, a handy little app that lets you set a timer and then encourages you to put down your phone with a happy little tree. You can still use your phone, but if you do, it kills the tree. Every time you successfully avoid using your phone and let the timer run out, a happy little tree shows up in your plot. Enough trees, and you have a forest.

Ah.

6. Get on panels!
Aside from Tucson Festival of Books, I’d never attended any book-related convention or conference until after my contract was signed. And if it hadn’t been for my agent-siblings’ encouragement, I wouldn’t have signed up for any panels until well after my book had come out.

I didn’t understand how most cons worked. I used to think every single panelist was invited or otherwise solicited, but that’s not the case. Honestly, I’m still learning, but I do know now that most of those panelists actively asked to be included and put on panels. Smaller cons thrive on volunteers and panelists and if you have a book coming out or if you know anything about publishing or even if you’re just an avid reader, you should check out the requirements at your local con.

Sirens Conference, for example, accepts proposals from any attendee; you don’t have to be published, you just have to know something about what you’re presenting. And ConFusion, my home con, was totally cool with me being on a few panels even though it was January and my book didn’t come out until March.

So: look! Ask! Propose! It’s excellent practice for talking about your book and also a great way to meet other people in the publishing community.

7. If you want to do it, do it.
This is kind of a weird piece of advice, but if you want to Do a Thing, this is your permission to Do It. Did you want to run a pre-order campaign? Do it. Did you want to go say hi to your local indie? Do it. Did you want to write some articles for a website you really admire? Send them an email and do it. Did you want to do a cover reveal? Set it up. Did you want to order a bunch of stickers and stick them everywhere? Yeah, do that too.

Just as long as you want to.

Don’t feel obligated to do any of that, though. Pre-order campaigns are a lot of work for often minimal return. Writing essays gets your name out there but doesn’t usually sell a lot of books. Stickers are cool but, well, sticky. It all costs money or time or both, and that’s going to be in short supply. And your publisher might do some things, but if you really, really, really want to Do a Thing:

Do it.

8. Use Media Mail for sending books.
Last, but certainly not least, if you live in the U.S. and want to send a book to someone else in the U.S., go to the counter at your local USPS and ask for media mail. As long as all you’re sending is a book, and not any related swag, you will save so much on postage. And keep the receipts for all those mailers you’ll be buying – these do count as a business expense (hashtag I am not a tax advisor, so this is not advice, but).

 

I’ll share more advice as I get further along in this whole Author Thing, but for now, I’m curious:

What’s been your favorite / most useful piece of advice for debuts?

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